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Laura Experiments
Oliver Buchannon
Laura Blake

Product & audience leader with 15+ years in news & technology; curious, experimental, results-focused.

Audience

Stop Renting Audience

Jul 13, 2026

•

2 min read

Stop Renting Audience

Building direct relationships in a world of changing platforms and AI

Laura Blake
Laura Blake

Product

+2

What has to change? Start with the question.

May 4, 2026

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4 min read

What has to change? Start with the question.

A system for listening needs people willing to hear a different answer.

Laura Blake
Laura Blake

Product

+2

We can build the system... but are we learning the right thing?

Apr 10, 2026

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4 min read

We can build the system... but are we learning the right thing?

A system for listening still needs a reason to listen

Laura Blake
Laura Blake

Audience

The case for audience loops in local news

Apr 9, 2026

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7 min read

The case for audience loops in local news

It's Local News Day. How are we serving our audiences?

Laura Blake
Laura Blake

Audience

Did Reddit just become a legit news distribution engine?

Apr 2, 2026

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7 min read

Did Reddit just become a legit news distribution engine?

Here’s how to actually use it in the next 90 days

Laura Blake
Laura Blake

Product

What is News Product?

Apr 1, 2026

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6 min read

What is News Product?

Newsrooms are rethinking everything, not just what they publish, but how they build. Understanding news product isn't optional anymore. It's the key to a sustainable future for journalism.

Laura Blake
Laura Blake

Audience

5 community-building lessons from Taylor Swift

Mar 31, 2026

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9 min read

5 community-building lessons from Taylor Swift

Creating loyal, engaged and empowered audiences that make the whole place shimmer

Laura Blake
Laura Blake

About Me

*Record scratch* Yup, that's me.

Mar 31, 2026

•

5 min read

*Record scratch* Yup, that's me.

Allow me to introduce myself

Laura Blake
Laura Blake

AI

+1

What is "fluid content"?

Mar 31, 2026

•

5 min read

What is "fluid content"?

Here's what should have every local news org paying attention

Laura Blake
Laura Blake

Laura Experiments

Curiosity → Action | Musings on media trends, audience + product

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